Unaware straight gay mindfuck

Description: Your cocky, alpha male friend who gives you little attention, has come over to hang out. he has no idea that you are gay nor does he know you have the power to alter his mind. you begin to mind fuck him and he is completely unaware. you are going to transform him straight to gay, from dominant to submissive, from cocky to cock craving. in his mind nothing has changed, now you are completely in control. what will you have him do first?